Business intelligence · Automation · Fractional CIO

We turn scattered data into the numbers your business runs on.

Birchbark builds the reporting, automation and systems behind growing companies: live dashboards, automated weekly reporting, custom apps and the IT leadership to hold it together. We build on Microsoft Azure and Power BI and put AI agents to work, so projects that used to take months ship in weeks.

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$0.00variance on weekly cash forecasts, reconciled to the bank
To the centAI estimating assistant matches the estimator’s model exactly
Hundredsof retailers ran on the BI platform our founder built and sold
Weeks, not monthsfrom discovery to a working system
Industries

Where we’ve done the work

Fashion retail & live selling

Boutiques and social-commerce sellers: live-sale KPIs, ad ROAS by SKU, inventory velocity, customer retention.

E-commerce

Shopify, marketplaces and paid media joined into true order profit, not just revenue.

Franchise & multi-territory operations

Territory P&Ls, bookings, royalty true-ups and weekly flash reporting across locations.

Food-service & commercial kitchen services

Route-based service businesses: scheduling, product usage, waste-oil compliance and quality scores.

Field service & fleet

Technician time, GPS and fuel-card data, route profitability and customer self-service.

Construction & home exteriors

Roofing and exteriors contractors: estimating, ERP reporting, IT and multi-company integration after acquisitions.

What we build

From the data to the decision

Reporting that runs itself

Power BI dashboards and weekly flash reports that refresh on their own: profitability, margin, bookings, ad spend and ROAS, inventory and cash. No more copy and paste.

Data platforms

We connect ERP, accounting, payroll, e-commerce, ad platforms, telematics and field apps into one clean model on Microsoft Azure, with every metric defined once.

Custom apps & AI

Customer portals, two-way SMS, technician workflows, infrastructure monitoring and AI assistants, built fast and run on your own Microsoft cloud.

Fractional CIO

Senior IT leadership without the full-time hire: Microsoft 365 and security, licensing, vendor management, acquisitions and a roadmap the owners can follow.

Recent work

What that looks like in practice

Multi-territory service franchise

Weekly reporting, fully automated

Flash reports, bookings, cash forecasts and huddle decks now build themselves from QuickBooks, payroll, scheduling and fleet GPS, reconciled to the dollar every week.

Multi-territory service franchise

Leak detection

Fuel-card purchases matched against vehicle GPS, time-clock punches checked against job sites, and product given away without an invoice flagged automatically.

Multi-territory service franchise

Customer portal & SMS

A self-service customer portal with two-way texting, plus a text-message debrief for field technicians, running on the client’s own Azure.

Regional exteriors contractor

AI estimating assistant

An AI assistant that produces estimates matching the senior estimator’s pricing model to the cent, behind company sign-in.

Regional exteriors contractor

Infrastructure monitoring

An in-house monitoring platform with on-site probes, firewall log collection and a daily health digest, built instead of buying another subscription.

Regional exteriors contractor

One view across acquisitions

A data lake that brings each acquired company’s ERP into a shared set of definitions, so leadership sees one set of numbers.

TG
Tim Gallagher
Founder
LinkedIn
Who you’ll work with

Built by an operator, not just a consultant

Tim Gallagher founded Social Retail Success (SRS), the business intelligence platform used by hundreds of fashion and live-selling retailers, which CommentSold acquired in 2021. He has run a retail business, served as a corporate CTO, and today serves as fractional CIO for multi-location service companies.

That mix is the point. Birchbark knows what the owner needs to see on Monday morning, and it has the technical depth to build it, automate it and keep it running.

How we work

Fixed fee, monthly, or time & materials

Discovery comes first, and it’s on us. You pick the engagement that fits: a fixed-fee build, a monthly managed service, or time and materials against weekly priorities.

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